Portfolio Details
Project Information
- Category: Package Design
- Project URL: Behance
Chilledmint Ice Cream — Branding & Packaging Design
Chilledmint is a fresh, creamy, and indulgent ice cream brand that aims to deliver a premium experience with a refreshing twist. The project focused on clean, playful, and delightful visuals that make the product inviting to both children and adults, standing out on the freezer shelf.
Objectives
Fun Brand Aesthetics
Create a visual identity that's cheerful, fun, and refreshing to reflect the flavors and essence of the ice cream.
Packaging Design
Design appealing, colorful packaging that emphasizes the product’s minty freshness and creamy texture.
Brand Consistency
Ensure consistency across all packaging types and promotional materials with a cohesive visual system.
Target Family Demographic
Design a brand that appeals to children and families through playful typography and pastel tones.