Portfolio Details
Project Information
- Category: Package Design
- Project URL: Behance
Kalkki Energy Drink — Branding & Packaging Design
Kalkki Energy is a fictional energy drink brand designed to bring a futuristic and bold personality to a saturated market. The design balances raw, energetic aesthetics with a clean, minimal style that stands out on shelves and in digital campaigns.
Objectives
Unique Packaging Design
Craft a striking can design with metallic effects and futuristic fonts that instantly convey energy and performance.
Visual Identity
Establish a brand color palette and logotype that communicates boldness, youth, and stamina.
Promotional Collaterals
Design social media posts, posters, and digital ads to support the launch of Kalkki in a competitive market.
Target Market Appeal
Resonate with Gen Z and fitness enthusiasts through bold visuals and confident tone of voice.