Portfolio Details
Project Information
- Category: Graphic Designing
- Project URL: Behance
Project Overview
This project reimagines the iconic Nike brand with a contemporary twist — refining its visual identity to align with evolving youth culture, digital-first experiences, and minimalist design sensibilities. The goal was not to replace Nike’s legacy, but to reinterpret its strength for modern storytelling.
Objectives
Visual Identity Refresh
Refresh the Nike brand identity with a clean, bold visual system that speaks to modern design sensibilities.
Minimalist Packaging
Design sleek and sustainable packaging and merchandise concepts to enhance shelf appeal and brand perception.
Social Media Creatives
Reimagine Nike’s digital presence through bold and engaging social media content tailored for Gen Z audiences.
Emotional Branding
Enhance the emotional connection with youth and urban culture through storytelling and human-centric design.